High performing sport knows how to melt the iceberg of ignorance.
No great coach or leader is in the dark. They know their front-line workers (athletes).
Front line problems are the main problems to solve in performance sport and business.
Lack of awareness of the front-line is the main reason great work and great workers head astray.
The world is now more online and remote. What we ask, what we notice and what we know about the front-line is a difference maker in higher performance.