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Values drive Performance

In sport and business, values are the drivers behind great performance.


Experts know their values. When visible, known and lived the performer lifts to a new level!


Great coaches know this. They operate at this deeper level with themselves and those around them. You hear it in their language.


What is noticeable:

• Decision making is faster and more accurate more often.

• They are healthy and well more often.

• They have staying power when others have faded.

• Their language is clear, their methods fair but assertive.

• They relate to people at their values for a deeper connection.


Sustained performance comes from values driven preparation. Values give the medal the meaning.


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