top of page
3D_cover_large_edited_edited.png

About Amplify

Teams with great systems and great people often find the same bottleneck to finding sustained high performance: Performance Leadership.

In Amplify, I draw on research and advisory work to reveal the keys to unlocking and unblocking sustained high performance. Whether in sports, business, or life, this book is your playbook for breakthrough leadership.

INSIDE AMPLIFY:
 

  • Decisive leadership — make high-impact decisions with confidence

  • Strategic simplicity — cut through complexity, amplify results

  • Anti-fragility & performance well-being — thrive under pressure

  • Role alignment — empower yourself and your team

Lead like a champion. 

$39.99 NZD + P&P

We ship directly to New Zealand and Australia only. NZ P&P is $6.50 (up to $26 if ordering 5 or more copies). Australian P&P is $22 (up to $90 for 5 or more copies). Maximum of 30 copies per order.

The Author

Richard Young has spent four decades in high-performance sport, working across 11 Olympic cycles and shaping success in 50+ sports and businesses worldwide. A former Olympic team member for Canada and Pan American Games gold medallist, he has designed and tested world-class performance systems for Team GB, New Zealand, and beyond, integrating insights from elite sport, military strategy, and Formula 1.

With a PhD in medical science, Richard has tested and refined his findings across seven countries, translating complex performance strategies into practical tools for athletes, business leaders, and teams. Based in Dunedin, New Zealand, he is dedicated to helping others thrive under pressure, sustain success, and reach their full potential.

Richard_Young_0012_.jpg

SPECIAL OFFER!

Amplify your team!

Unlock a FREE 60-min Amplify workshop for your team when you purchase 20+ copies of Amplify* — practical lessons, powerful takeaways, and live Q&A.

*We'll organise a link to the workshop after purchase.

International orders purchase your ebook or paperback from any major bookseller.

Untitled design (1).jpg

What leaders are saying

“AMPLIFY sharpens your edge and keeps you leading where it matters most. It’s a leadership
essential!”

Kereyn Smith, Chair, The Eden Park Trust Board; Former CEO NZ Olympic Committee

“AMPLIFY is a must-read for anyone leading in high-pressure environments — whether you’re just starting out or already deep in it.”

Dr Scott Drawer, Performance Director at INEOS Grenadiers

bottom of page